Case Studies
Real outcomes from real engagements. Client details may be confidential.
Client: Confidential (Professional Services, Malaysia)
Starting State
Inconsistent lead tracking across multiple touchpoints. No visibility into which channels were driving qualified leads. CRM data was unreliable for pipeline forecasting.
Scope Delivered
Growth Infrastructure Foundation (Plus tier). Implemented comprehensive tracking audit, GA4 configuration, CRM pipeline restructuring, and executive dashboard.
DEPLOY™ Steps Used
Measurement Method
Compared tracking accuracy before and after implementation. Measured dashboard adoption rate across leadership team.
Timeframe: 4 weeks
Outcome
Reliable attribution established. 40% improvement in lead quality visibility. Executive dashboard adopted by all stakeholders within 2 weeks.
Client: Confidential (E-commerce, Singapore)
Starting State
High traffic to product pages but poor conversion rates. Abandoned cart recovery was manual and inconsistent. No structured follow-up sequences.
Scope Delivered
Funnel + Automation Sprint (Growth tier). Built 3 landing page variants, implemented automated cart recovery sequences, and created lead qualification flow.
DEPLOY™ Steps Used
Measurement Method
A/B tested landing page variants. Tracked cart recovery rate and email sequence performance over 6 weeks.
Timeframe: 5 weeks
Outcome
Structured follow-up system operational. Measurable improvement in cart recovery rate. Landing page conversion improved through iterative testing.
Client: Confidential (B2B SaaS, Malaysia)
Starting State
Leads were being generated but pipeline conversion was weak. Average response time to new leads was over 24 hours. No clear ownership rules or follow-up SOP.
Scope Delivered
Revenue Operations Enablement (Core tier). Defined pipeline stages, implemented lead routing, created follow-up SOP, and built sales/marketing alignment dashboard.
DEPLOY™ Steps Used
Measurement Method
Measured speed-to-lead before and after. Tracked pipeline stage conversion rates and follow-up compliance.
Timeframe: 8 weeks
Outcome
Speed-to-lead reduced to under 2 hours. Clearer pipeline stages with defined ownership. Follow-up compliance improved significantly.
Client: Confidential (Healthcare, Malaysia)
Starting State
Previous agency was running ads without proper tracking. No clarity on cost per lead or lead quality. Budget was being spent without measurable outcomes.
Scope Delivered
Performance Marketing Management (Core tier) with onboarding. Restructured campaigns, implemented conversion tracking, and established weekly reporting cadence.
DEPLOY™ Steps Used
Measurement Method
Established baseline metrics in month 1. Tracked CPL, lead quality score, and ROAS over 3-month engagement.
Timeframe: Ongoing (3+ months)
Outcome
Clear visibility into campaign performance. CPL benchmarks established. Structured testing cadence producing consistent improvements.
Client: Confidential (Education, Singapore)
Starting State
Growing education provider with ambitious targets but fragmented marketing efforts. Tracking was basic, funnels were underperforming, and CRM was underutilised.
Scope Delivered
Growth Engine Retainer (Growth Engine tier). Full hybrid engagement covering performance marketing, funnel optimisation, tracking hygiene, and CRM workflow improvements.
DEPLOY™ Steps Used
Measurement Method
Monthly strategy reviews with comprehensive reporting. Tracked marketing efficiency ratio and pipeline velocity.
Timeframe: Ongoing (6+ months)
Outcome
Integrated growth system operational. Consistent lead flow with improving quality. Clear visibility into marketing ROI.
Client: Confidential (Financial Services, Malaysia)
Starting State
Compliance-heavy industry with strict requirements. Existing tracking was not capturing the full customer journey. Reporting was manual and time-consuming.
Scope Delivered
Growth Infrastructure Foundation (Advanced tier). Comprehensive tracking implementation with compliance considerations, automated reporting dashboards, and documentation pack.
DEPLOY™ Steps Used
Measurement Method
Validated tracking accuracy against known conversions. Measured time saved on reporting tasks.
Timeframe: 4 weeks
Outcome
Compliant tracking system implemented. Automated dashboards reduced reporting time significantly. Full documentation for audit purposes.
Selected results. Outcomes vary by context and offer. Client details may be confidential.